You probably have a web site, blog, and maybe even a LinkedIn profile.  If you are on the leading edge, you are on Facebook, and maybe even have experimented with YouTube.  But is all of this giving you exposure?  Are you actually being called by media?  And how are you doing in your search engine rankings?

Social Media is either a complete waste of time...
...or the most important plank of your marketing strategy:

It all depends on your approach:

• Do you know how an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking?
• Do you know how to prevent others from hijacking your identity?
• Do you how to develop your own YouTube Channel – with Guru status?
• Did you know that you can automatically have your blog entries appear on Amazon.com?
• Do you know how pay-per-click advertising fits into the mix?
• Do you know that you can update your "status" on all of the social networking sites (and on Twitter) with one click?
• Do you know which PR sites you should join – and which you should not?
• Do you know how to use Social Bookmarking to leverage your efforts even further?
• Do you know how to use the hidden integration power of the social networks to significantly cut down your maintenance time?
• And much, much more!
  

You spent an entire career developing your expertise...
...why not let people know about it?

Important note: This is a book on strategy, and includes specific, step-by-step instructions to implement that strategy. It is written to provide value for all who are interested in developing online reputation: Technology neophytes (step-by-step illustrations), technology gurus (with advanced tech tricks), as well as experienced PR professionals (strategy and traditional PR integration).

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Why I wrote this guidebook

As an author, management consultant, and speaker, I have had great success with traditional PR, but was struggling to find a way to leverage my online reputation, at a reasonable cost.  While there are a number of books on social networking, there was nothing written specifically for experts, until now. 

Buy now and download immediately
143 pages of strategy and fully-illustrated instructions: 4th edition
CDN$42.99 (about $39 US)

This book is absolutely essential if you are a...

Book Author: Create buzz for your new books - or keep the old ones off the backlist. Develop a community with your readership!

Consultant or Speaker: Make it easier for the media to find you; credentialize yourself as "the" expert in your field for prospects and clients.

Political Candidate: Reach out to your constituency and establish credibility with your supporters.

Senior Executive: Develop profile throughout your industry by ensuring your voice is heard beyond your organization.

Subject Matter Expert: Establish a track record of your expertise, and position yourself as an expert source within the larger community.

PR Professional: Quickly understand how to integrate Social Networking into your clients' PR Strategy - along with the steps required to do it for them.

Job Seeker: Don't "hide" in the hidden job market. Expose yourself to recruiters and hiring managers who are looking for someone with your precise qualifications.

Table of Contents:

• Introduction
• Assemble your intellectual property
• Develop profiles on key social networking and identity sites (Anchor and Outpost strategy)
• Claim pages on aggregator sites
• Wire the sites together
• Advertising
• Connecting online and traditional PR
• Special ideas for experts
• Ongoing maintenance
• Final words and first steps

4th Edition: Nov 2009
Online PR and Social Media for Experts, Authors, Consultants, and Speakers
Develop your reputation, get found, and attract a following

Buy now and download immediately
143 pages of strategy and fully-illustrated instructions
CDN$42.99 (about $39 US)

You spent an entire career developing your expertise...
...why not let people know about it?

The strategy works:
Nov 11, 2009 Google search results for Randall Craig: 6 of the top 10 slots, and two sponsored links, paid for by 3rd parties.

About the eBook

4th Ed: Nov 2009
143 pages of strategy and fully-illustrated instructions
CDN$42.99
(about $39 US)
Buy Now

About the Author

Randall Craig is President of the Toronto Chapter of the Canadian Association of Professional Speakers, President of the consulting firm Pinetree Advisors, and the author of several books, including the bestseller Personal Balance Sheet - a Practical Career Planning Guide, Leaving The Mother Ship, The Working Resume, and the upcoming Social Media for Business.

Randall was behind the web sites for several major market newspapers, international financial institutions, professional service firms, and not-for-profits since 1994. He has consulted to major organizations on the intersection of marketing strategy and technology since then. Over the last seven years, he has been consulting on social media to a wide range of organizations - and using it himself as a consultant, author, and speaker. More on Randall at www.RandallCraig.com.