Associations and Not-for-profits are different.  The need to keep multiple stakeholders engaged.  Limited resources.  And a (partly) volunteer workforce.  Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account.  But is all of this giving you exposure?  Are you being called by media?  Has it resulted in an influx of new members... or new fundraising? And how are you doing in your search engine rankings?

Social Media is either a complete waste of time...
...or the most important plank of your marketing and PR strategy:

It all depends on your approach:

• Do you know how an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking?
• Do you know how to develop your own YouTube Channel?
• Do you know how to update your "status" on all of the social networking sites (and Twitter) with one click?
• Do you know how to protect your organization's name from Social Media identity theft?
• Do you know how a pay-per-click advertising fits into the mix?
• Do you know how Social Media can be used for professional development, events, fundraising, and member communication?
• Do you know which PR sites you should join – and which you should not?
• Do you know what goes on a Social Media press release, and how it is different than a standard one?
• Do you know how to use Social Bookmarking to extend your time investment even further?
• Do you know how to significantly cut down your maintenance time by using the hidden integration power of the social networks?
• And much, much more!
  

Online PR and Social Media is written specifically for Associations and Not-for-Profits

Important note: This is a book on strategy, and includes specific, step-by-step instructions to implement that strategy. It is written to provide value for all who are interested in connecting outward: Technology neophytes (step-by-step illustrations), technology gurus (with advanced tech tricks), as well as experienced PR professionals (strategy and traditional PR integration).

************

Why we wrote this guidebook

Many of our clients have struggled with how to take advantage of Social Media to reach out to their audiences, often finding that the so-called experts didn't know much more than they did. We have seen, both for our own businesses, and the clients we serve, the impact an integrated social media strategy can have - especially when the implementation cost can be so low. While there are a number of books on social networking, there was nothing written specifically for Associations and Not-for-Profits, until now. 

Buy now and download immediately
146 pages of strategy and fully-illustrated instructions
CDN$42.99 (about $42 US)

This book is absolutely essential if you are a...

Executive Director: Reach out to your membership - and to prospective members - by creating a community of interest around your organization's purpose. And develop personal profile throughout the Association and Not-for-Profit world by ensuring your voice is heard beyond your organization.

Board Member: Learn how to mitigate many of the Social Media risks, both for yourself and your organization. Leverage the many-to-many power of social media cost efficiently.

Fundraiser: Learn how to use social media tools for awareness, prospect due diligence, and targeting. And of course, how to help your members solicit their connections.

Programming Director: Extend the value of your events by creating Social Media-based virtual events.

Marketing Director: Establish your organization as the source for expertise in your area, and position specific people as primary contacts. Learn how to use a Social Media press release.

PR Professional: Quickly understand how to integrate Social Networking into your clients' PR Strategy - along with the steps required to do it for them.

Table of Contents:

• Introduction
• Assemble your intellectual property
• Develop profiles on key social networking and identity sites (Anchor and Outpost strategy)
• Claim pages on aggregator sites
• Wire the sites together
• Advertising
• Connecting online and traditional PR
• Special ideas for associations and not-for-profits
• Ongoing maintenance
• Final words and first steps

Just Released
Online PR and Social Media for Associations and Not-for-Profits
Develop your reputation, get found, and attract a following

Buy now and download immediately
146 pages of strategy and fully-illustrated instructions: Just released Nov 2009!
CDN$42.99 (about $42 US)

This book is written specifically for Associations and Not-for-Profits

The strategy works:
Nov 11, 2009 Google search results for Randall Craig: 6 of the top 10 slots, and two sponsored links, paid for by 3rd parties. .

About the eBook

Just released: Nov 2009
146 pages of strategy and fully-illustrated instructions
CDN$42.99
(about $42 US)
Buy Now

About the Authors

Randall Craig served as 2010 President of the Toronto Chapter of the Canadian Association of Professional Speakers, President of the consulting firm Pinetree Advisors, and the author of six books, including the bestseller Personal Balance Sheet - a Practical Career Planning Guide, and the recently released Social Media for Business.

Randall was behind the web sites for several major market newspapers, international financial institutions, professional service firms, and not-for-profits since 1994. He has consulted to major organizations on the intersection of marketing strategy and technology since then. Over the last nine years, he has been consulting on social media to a wide range of organizations - and using it himself as a consultant, author, and speaker. More on Randall at www.RandallCraig.com.

Mark Buzan is Principal and Chief Magnifier in Action Strategies. He is an experienced public and media relations expert. Fully trilingual (Spanish, French & English), Mark Buzan has developed comprehensive public affairs campaigns for non-profit organizations and associations worldwide. He used his savvy to engage nonprofit stakeholders online and offline resulting in greater donations for his charitable clients, high membership recruitment and retention levels, and increased event attendance for his association clients.

Involved in his community, Mark has sat on community health boards, political campaigns, and was heavily involved in philanthropic efforts in his university years. All of this gave him an exceptional ability in community-based fundraising. Mark has trained a variety of clients in the private and non-profit sector on using the media and public relations to build promotion and publicity campaigns. Mark is a member of the Canadian Public Relations Society and a certified APR professional. More on Mark at www.actionstrategies.ca.