You probably have a web site, blog, and maybe even a LinkedIn profile. If you are on the leading edge, you are on Facebook, and maybe even have experimented with YouTube. But is all of this getting the exposure you want? Are you actually being called by media? Are you developing - or connecting with - your community of interest? And what about your search engine rankings?
Social Media is either a complete waste of time...
...or the most important plank of your marketing strategy
Each title in the Online PR and Social Media series is written from the ground up by experts in your industry with strategies that work in your field. Each book provides specific, step-by-step illustrated instructions to implement the strategy. Find out more about the book for Experts, and the book for Associations/Not-for-Profits.
4th Edition: Nov 2009
Online PR and Social Media for Experts, Authors, Consultants, and Speakers
Develop your reputation, get found, and attract a following
Buy now and download immediately
143 pages of strategy and fully-illustrated instructions
By Randall Craig
CDN$42.99 (about $37 US)
eBook format; all sites are linked directly from the manuscript
Learn more: See the table of contents
1st Edition: Nov 2009
Online PR and Social Media for Associations and Not-for-Profits
Build your reputation and engage your stakeholders
Buy now and download immediately
146 pages of strategy and fully-illustrated instructions
By Randall Craig and Mark Buzan
CDN$42.99 (about $37 US)
eBook format; all sites are linked directly from the manuscript
Learn more: See the table of contents
Coming in 2010, third quarter:
Online PR and Social Media for Hotels
Online PR and Social Media for Bed-and-Breakfasts
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Social Media strategy that is focused on you!
Learn more:
Experts, Authors, Consultants, and Speakers
Associations and Not-for-Profits
About the Series Editor
Randall Craig is President of the Toronto Chapter of the Canadian Association of Professional Speakers, President of the consulting firm Pinetree Advisors, and the author of several books, including the bestseller Personal Balance Sheet - a Practical Career Planning Guide, Leaving The Mother Ship, The Working Resume, and the upcoming Social Media for Business.
Randall was behind the web sites for several major market newspapers, international financial institutions, professional service firms, and not-for-profits since 1994. He has consulted to major organizations on the intersection of marketing strategy and technology since then. Over the last seven years, he has been consulting on social media to a wide range of organizations - and using it himself as a consultant, author, and speaker. More on Randall at www.RandallCraig.com.
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